Project
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Marks
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Marks
Services
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Creative Direction
Visual Identity
Logo Design
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Creative Direction
Visual Identity
Logo Design
Synopsis
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A collection of marks, symbols, and icons designed to capture the core idea and feeling of a brand. These marks find the balance between being distinctive and simple, as well as uncomplicated but not generic. Remember, these marks are not about communication; they are about identification.
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A collection of marks, symbols, and icons designed to capture the core idea and feeling of a brand. These marks find the balance between being distinctive and simple, as well as uncomplicated but not generic. Remember, these marks are not about communication; they are about identification.
Project
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Logos
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Logos
Services
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Creative Direction
Visual Identity
Logo Design
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Creative Direction
Visual Identity
Logo Design
Synopsis
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A collection of logos that effortlessly combine a unique logotype with a meaningful logomark, creating the ultimate representation of a brand's identity. A thoughtfully designed lockup not only strengthens the connection between these elements but also guarantees a cohesive and unified visual presence, bringing the brand's identity to life with harmony and style.
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A collection of logos that effortlessly combine a unique logotype with a meaningful logomark, creating the ultimate representation of a brand's identity. A thoughtfully designed lockup not only strengthens the connection between these elements but also guarantees a cohesive and unified visual presence, bringing the brand's identity to life with harmony and style.
Project
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Case-Mate
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Case-Mate
Services
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Packaging
Product Design
Product Renders
3D
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Packaging
Product Design
Product Renders
3D
Synopsis
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Case-Mate, a leading brand in the phone case sector, partnered with me in 2013 to reimagine the phone case with a fresh perspective in an industry saturated with outdoorsy and rugged accessories. Our collaboration yielded sleek, timeless designs that not only protect but also enhance the sophistication and appeal of devices, reflecting the user's individuality.
The design approach is centered around the idea of "Happiness By Design," which drives every aspect of Case-Mate's creations towards enhancing customer joy.
The cases integrate this idea through a design language of simplicity, tactile engagement, and self-expression. Features like ultra-thin snap-on structures, premium soft-touch finishes, microfiber-patterned inlays, impact-resistant materials, and vibrant color combinations exemplify Case-Mate's commitment to blending beauty with practicality. These cases offer a harmonious mix of style and utility, making them perfect for every user and occasion, truly embodying Happiness By Design.
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Product and packaging designs for a premium phone case company.
Case-Mate, a leading brand in the phone case sector, partnered with me in 2013 to reimagine the phone case with a fresh perspective in an industry saturated with outdoorsy and rugged accessories. Our collaboration yielded sleek, timeless designs that not only protect but also enhance the sophistication and appeal of devices, reflecting the user's individuality.
The design approach is centered around the idea of "Happiness By Design," which drives every aspect of Case-Mate's creations towards enhancing customer joy.
The cases integrate this idea through a design language of simplicity, tactile engagement, and self-expression. Features like ultra-thin snap-on structures, premium soft-touch finishes, microfiber-patterned inlays, impact-resistant materials, and vibrant color combinations exemplify Case-Mate's commitment to blending beauty with practicality. These cases offer a harmonious mix of style and utility, making them perfect for every user and occasion, truly embodying Happiness By Design.
Project
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How I do
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How I do
Services
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Director
Video Editing
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Director
Video Editing
Synopsis
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“How I Do” is a music video made for Producer Holly, serving as a tribute to Katsuhiro Otomo's iconic anime, Akira. The video remix encapsulates the essence of Akira, creating a visually stunning homage to the influential work.
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Video editing for the Holly Music video, How I Do.
“How I Do” is a music video made for Producer Holly, serving as a tribute to Katsuhiro Otomo's iconic anime, Akira. The video remix encapsulates the essence of Akira, creating a visually stunning homage to the influential work.
Project
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Clarity
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Clarity
Services
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Creative Direction
Brand Identity
Digital Design
Guidelines & Design Systems
Iconography
Motion Design
Visual Identity
3D
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Creative Direction
Brand Identity
Digital Design
Guidelines & Design Systems
Iconography
Motion Design
Visual Identity
3D
Synopsis
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Clarity debuts a groundbreaking decentralized algorithm for credit risk, targeting a broad audience looking to improve their credit scores via cryptocurrency. The aim is to create the world's most trustworthy, inclusive, and diverse credit rating system, making credit accessible to all. This initiative addresses the challenges and opacity of conventional credit systems, which often compromise user data, by offering a more transparent, simple, and universally accessible approach.
The design concept of Clarity is anchored in 'transparency,' ensuring ease of understanding and visibility.
The new brand identity centers on a simplistic logomark, comprising a square and a circle. These shapes, when animated, evolve into 3D forms that represent insight and the ethos of transparency. The square/cube symbolizes the blockchain and its protocols, while the circle/atom array illustrates clarity and perception.
The brand's visual language includes custom icons, graphic patterns, and 3D designs stemming from the logomark, ensuring a cohesive visual language. A striking black, white, and opal gradient color palette has been chosen for its simplicity and adaptability.
The Söhne Breit typeface from Klim Type Foundry plays a critical role in the identity, promoting clear and confident communication on all fronts.
Overall, the comprehensive branding guidelines showcase Clarity's commitment to simplicity, clarity, and innovation in its identity and communication.
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Creative direction, brand identity, and digital design for a Web3 lending platform.
Clarity debuts a groundbreaking decentralized algorithm for credit risk, targeting a broad audience looking to improve their credit scores via cryptocurrency. The aim is to create the world's most trustworthy, inclusive, and diverse credit rating system, making credit accessible to all. This initiative addresses the challenges and opacity of conventional credit systems, which often compromise user data, by offering a more transparent, simple, and universally accessible approach.
The design concept of Clarity is anchored in 'transparency,' ensuring ease of understanding and visibility.
The new brand identity centers on a simplistic logomark, comprising a square and a circle. These shapes, when animated, evolve into 3D forms that represent insight and the ethos of transparency. The square/cube symbolizes the blockchain and its protocols, while the circle/atom array illustrates clarity and perception.
The brand's visual language includes custom icons, graphic patterns, and 3D designs stemming from the logomark, ensuring a cohesive visual language. A striking black, white, and opal gradient color palette has been chosen for its simplicity and adaptability.
The Söhne Breit typeface from Klim Type Foundry plays a critical role in the identity, promoting clear and confident communication on all fronts.
Overall, the comprehensive branding guidelines showcase Clarity's commitment to simplicity, clarity, and innovation in its identity and communication.
